In a world where third spaces have mostly vanished, Heineken’s Rooftop Revival appeals to a lonely generation longing for both connection and the meaningful places that make it possible. According to a Heineken-commissioned OnePoll survey. 57% of city dwellers in London, Seoul, Tokyo, New York, Paris, and Sydney feel lonely often, despite living in densely populated areas.

The Rooftop Revival project takes place in one of the world’s largest cities, Seoul, South Korea, and transforms rooftop spaces into social event hubs. Across three days, over 8,000 people applied to attend events hosted on the green-painted rooftops, and participants came together to make their communities more vibrant by attending everything from musical performances and artist-led design workshops to interactive food tastings.