Jimmy’s Iced Chocolate Milk has been formally debuted by the cold coffee brand as its first-ever coffee-free release that brings an April Fool’s Day campaign to life. The product consists of high-quality, chocolate-flavored milk that’s positioned by the brand as being great on its own for satisfying cravings for a sweet treat with ample cocoa flavor throughout. The product comes in 500ml glass bottles that are available for consumers in the UK to order from Ocado now for £2.50.

Managing Director of Breakthrough Brands at Carlsberg Britvic Russell Goldman commented on the Jimmy’s Iced Chocolate Milk saying, “Our shoppers asked…so we listened. What started as an April Fools prank is now hitting the shelves. Jimmy’s Iced Coffee already has a 65% brand awareness among category shoppers[5], and as a trusted favourite, we knew we had to fulfil the requests for a delicious Iced Chocolate Milk following overwhelming consumer response. Given the reaction, it felt like the perfect time to enter a new category.”

Image Credit: Jimmy’s Iced Coffee