The collaborations bring together Brooks for running apparel, Dexcom for glucose monitoring, Maurten for sports nutrition, Shokz for audio gear, and Therabody for recovery technology. Garmin’s strategy of partnering with these brands will help create a comprehensive ecosystem of running-related products and services around the event. Each one of the companies will contribute specialized activations across pre-race expos, course support stations, and post-race festivals.
This multi-brand approach transforms the marathon series from a standalone racing event into an integrated performance platform where runners can access cutting-edge gear, nutritional support, health monitoring tools, and recovery solutions throughout their race journey. The Marathon Series’ inaugural events in Toledo and Tucson will serve as testing grounds for this collaborative model.
Image Credit: Garmin
