The Korea Baseball Organization (KBO) has unveiled ‘Tag Me Lucky Baseball Keyring: Season 2’ in collaboration with sustainability brand No Plastic Sunday. Launching on May 29, the eco-friendly keyring features team emblems from all 10 KBO clubs and is made from recycled plastic, with a four-leaf clover charm crafted through upcycling.

Equipped with NFC technology, the keyring allows fans to tap their phones to receive daily fortunes, view team match schedules, and participate in score-based challenges. Users can also input their birth date. The initiative is part of KBO’s broader commitment to sustainability, which includes AI-powered PET bottle collection bins and recycling activations at stadiums. This launch blends fan engagement with environmental responsibility, offering a fresh model for sustainable sports merchandising.

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Korea Baseball Organization (KBO)