Pop-Tarts and Marvel Studios have announced a new partnership that will see the breakfast pastry brand reviving a discontinued product with a decidedly superhero-inspired profile. The Pop-Tarts Frosted Blue Raspberry are being brought back to the market with exclusive Marvel Studios branding that celebrates the upcoming release of The Fantastic Four: First Steps, which is hitting theaters this summer. The pastry will feature a familiar flavor, but sees the exterior frosting branded with one of the four characters from the franchise for fans alike to appreciate.

Vice President of Marketing for Pop-Tarts Leslie Serro spoke on the Pop-Tarts and Marvel Studios partnership saying, “The Pop-Tarts and Marvel Studios’ ‘The Fantastic Four: First Steps’ collaboration is a celebration of our shared 1960s origins. There’s no better way to welcome everyone’s favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry—Pop-Tarts Frosted Blue Raspberry—back on shelves for the first time since 2019, and just in time for this summer’s must-see movie.”