People keep reaching for Fly By Jing’s Chili Crisp because it’s intensely flavorful with just the right amount of heat, and the spicy, savory, numbing condiment is easier than ever to enjoy thanks to the brand’s new Chili Crisp Ketchup. Released in collaboration with Taiwanese American cook and blogger Frankie Gaw, also known as Little Fat Boy, the Chili Crisp Ketchup gets its sweetness from maple syrup and tons of umami from seaweed powder, sesame oil, shallots, mushroom powder, and soy sauce.

The Chili Crisp Ketchup hits multiple consumer sweet spots—delivering bold heat, blending the familiarity of ketchup with the thrill of tongue-tingling chili crisp, and tapping into the demand for hybrid condiments. It also satisfies cravings for reimagined classics, globally inspired flavor mashups, and versatile pantry staples that add instant excitement to everyday meals.