Chick-fil-A has launched its third annual summer campaign centered around its iconic Eat Mor Chikin cows. The new initiative offers a multi-platform experience that combines digital engagement, entertainment, and merchandise.

The centerpiece of this Eat Mor Chikin iteration is the return of the Code Moo game in the Chick-fil-A app, where users complete weekly missions to unlock food rewards like waffle fries and nuggets. The campaign expands with new family-friendly content, including a four-minute animated short titled ‘Udder Chaos’ and a podcast series dubbed ‘Cow Tales.’ This content is accessible through the Chick-fil-A Play app. The campaign is rounded off with limited-edition cow-themed merchandise, including a reversible bucket hat and a humorous Eat Mor Chikin pickleball set.

Image Credit: Chick-fil-A