Silky smooth! Carrie Julier, Chief Executive Officer of SEV Laser, sat down with ET to reveal the biggest mistakes you might be making before and after your laser hair removal appointments.

While sleek skin from head to toe may be the goal, getting there is easier than you might think.

“Each appointment at SEV is smooth, quick, and comfortable. … Most appointments are completed in 15 minutes or less, though larger treatment areas and full-body sessions typically require additional time. Many clients describe the laser pulse as a quick snap, similar to feeling a rubber band pop against the skin,” Julier notes.

For an extra dose of chill, the celeb-loved aesthetic destination launched Cool Factor, a cryo-cooling technology that delivers air as cold as -22°F with each laser pulse to soothe the skin and take some of the sting out of a summer appointment.

“It takes on one of the biggest myths around laser hair removal: that it has to hurt. In summer, that perception can feel even stronger. It’s hot outside, you’re already warm, and the idea of adding a laser to the mix can sound uncomfortable. But the reality is that laser hair removal discomfort is typically mild and very manageable. … The use of this technology not only provides a more comfortable laser experience, but it minimizes swelling and redness afterwards,” she explains.

SEV is keeping things cool outside the treatment room too. To celebrate the new campaign, the brand is hosting a pop-up experience at its West Hollywood, California and Williamsburg, New York locations on Saturday, Aug. 16, where guests can stop by for frozen yogurt from Go Greek.

When it comes to getting the best results, consistency is key. Julier recommends eight treatments spaced around four weeks apart.

“It’s common for clients to see noticeable differences in the thickness, darkness, and amount of hair that grows back on a treated area after their first or second session, but multiple treatments are required for full hair reduction.”

Committing to the process can pay off long after you leave the laser room, though, with less time spent reaching for a razor or booking a wax.

“Earlier this year, we launched Calcu-laser, a proprietary tool that calculates the real-time money and time savings offered to clients who choose laser over traditional hair removal methods like shaving and waxing. It shows that over a 10-year period, laser hair removal can save up to 50 days and thousands of dollars. … It delivers long-lasting hair reduction, meaning less time spent maintaining unwanted hair and more time focused on everything else.”

Before getting zapped, there are a few beauty rules to follow. Make sure you’ve avoided tanning for two to four weeks beforehand, shaved the treatment area 24 to 48 hours before your appointment, and arrive with clean, product-free skin.

And if your skin is naturally sun-kissed, there’s no need to count yourself out.

“Every treatment is customized to the individual, taking into account each client’s skin tone, hair type, and treatment goals. Making aesthetics more accessible has always been central to SEV, so we continue to invest in innovations that remove the barriers people have traditionally associated with laser hair removal, whether that’s skin tone, comfort, or cost,” the entrepreneur says.

Once your appointment is over, give your skin some time to recover with the proper aftercare, and you’ll be that much closer to putting your razor into retirement.

“For the first 24–72 hours after treatment, avoid saunas, hot tubs, shaving, exfoliating, and using harsh skincare products for one week,” Julier suggests.

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