The Cadbury Dairy Milk Summer Edition bars have been shown off by the brand in the UK as a series of celebratory seasonal treats perfect for helping consumers to mark the occasion in a charming way. The limited-edition chocolate bars boast the brand’s signature Cadbury Dairy Milk chocolate that’s branded with a variety of summer-themed scenes in mind with the treat lounging on a deck chair, flying a kite and more.

The product range also introduces the Cadbury Dairy Milk Iced Latte chocolate bar flavor that’s inspired by the classic caffeinated summertime refreshment. All of the bars feature Chill To Reveal packaging that will reveal deep blue colors on each pack and continues the debate about whether or not it’s best to enjoy the treats cold.

Junior Brand Manager Mara Popa spoke on the Cadbury Dairy Milk Summer Edition bars saying, “This summer, Cadbury Dairy Milk is reigniting the debate around storing chocolate in the fridge. Our new Cadbury Dairy Milk Summer Editions range features cold-activated packs, reminding consumers that chocolate is a great snacking option in the warmer weather. Additionally, our limited-edition Cadbury Dairy Milk Iced Latte tablet is designed to excite consumers with a brand new flavour crafted for summer. This NPD also features colour changing packaging, highlighting the chilled chocolate trend in a playful way and tapping into the debate.”