Just Hard Squeezed is a new ready-to-drink hard juice fresh out o The Boston Beer Company’s Innovation Incubator, promising “effortless flavor without the bloat” since its lineup, made with raspberry, pineapple, mango and peach juices, contains no bubbles. Packaged in tall cans that are ready to crack open, Just Hard Squeezed delivers an easy-going experience at 4.2% ABV.

Hard juice cocktails are making a splash in the beverage industry, offering a fusion of nature’s candy and alcohol as a refreshing alternative to fruit-flavored sparkling water. For adults seeking something different, Just Hard Squeezed ticks multiple boxes, delivering the natural sweetness of real fruit juice and alcohol from cane sugar and aligning with the growing demand for juicy, better-for-you options without carbonation.