The ONE Hershey’s Double Chocolate protein bar has been developed by the brand as a treat that leverages the brand awareness of Hershey’s to provide consumers with a delicious yet functional snack this season. The protein bar is crafted with real Hershey’s cocoa in the mix alongside chocolate chips, but is sweetened with just one-gram of sugar to position it as a better-for-you option. The protein bar features 18-grams of protein in each serving to give it a decidedly more satiating recipe when compared to conventional chocolates and treats.

The ONE Hershey’s Double Chocolate protein bar is being launched in select markets to start with nationwide availability slated to start soon in the US market. The product responds to increasing calls from consumers for functional food items with a treat-like profile.