Lysol just launched a back-to-school hygiene campaign called ‘The Story of SOMO.’ The marketing initiative introduces a creative approach to addressing the issue of school absenteeism due to illness by framing it as ‘Sick of Missing Out’ (SOMO).

Lysol partnered with actress and mother Lea Michele for its back-to-school hygiene campaign. The ad emphasizes the emotional and social impact of missed school days, highlighting how children lose not just academic time but also valuable social interactions and experiences. The campaign leverages storytelling through a fictional narrative to engage parents and encourage them to incorporate Lysol’s disinfecting products into back-to-school preparations to help reduce germ transmission.

Additionally, Lysol continues its ‘HERE for Healthy Schools’ program by distributing science-based educational kits to Title I schools and promoting hands-on learning about germ prevention.

Image Credit: Lysol