Activate by The Body Coach is a new series of high-energy, five-minute animations made to get kids moving. Activate turns fitness trainer Joe Wicks into an animated avatar who helps kids get in motion alongside fun characters called Activators.

This government-backed series is part of a new partnership to reach schools, kids and families across the country. Beyond being appealing for a flexible short format that lends itself to the classroom, home and beyond, Activate is stimulating and keeps Gen Alpha and Gen Z engaged with cbold colors, clear cues and visual feedback that makes the experience feel gamified, fun and rewarding.

The first Activate episode is now live on YouTube, and gets hearts pumping and kids squatting, jumping and smiling with the AstroBurp Challenge.