Jordan-based specialty food brand Mezete is making its debut at the International Dairy, Deli & Bakery Association Show with an array of authentic Middle Eastern products. The company distinguishes itself through traditional preparation methods. One may discern this approach in Mezete’s hummus, in particular, as the recipe contains significantly more tahini than typical U.S. brands, which makes the texture richer and creamier.

All authentic Middle Eastern products are non-GMO, vegan, halal-certified, and free from preservatives or added oils. Beyond hummus, Mezete’s lineup includes za’atar-spiced dips, garlicky toum sauce, and ready-to-eat stews like shakshouka and mulukhiyeh, alongside single-serve snack packs pairing dips with breadsticks for convenience.

This expansion into the U.S. market arrives as Middle Eastern flavors gain mainstream traction, driven by consumer interest in global culinary traditions and plant-forward eating.

Image Credit: Mezete