Apple price hikes may not matter because of lock-in, financing, inelastic demand: MS (AAPL:NASDAQ)


Apple Store in China

Nikada/iStock Unreleased via Getty Images

Apple (AAPL) raised prices on many of its products on Thursday, including its iPads and Mac computers, between 15% and 25%. And while some have expressed concern about the impacts on demand, Morgan Stanley believes Apple is well positioned.

“The



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