Amazon is facing Federal Court action from Australia’s consumer watchdog over advertisements introduced on Prime Video.

The Australian Competition and Consumer Commission (ACCC) confirmed on Tuesday that it was launching legal proceedings against Amazon AU.

The watchdog alleges the company’s commercial practices breached Australian consumer law ‘by including unfair contract terms in its Prime subscriptions contracts, and later relying on those terms to introduce advertising to its streaming service, Amazon Prime Video’.

The Daily Mail has contacted Amazon’s Australian headquarters for comment.

More to come.

Amazon is facing Federal Court action from Australia’s consumer watchdog over advertisements introduced on Prime Video (stock image)