MasterClass is known for its value-packed online classes taught by renowned experts and celebrities across a wide range of fields, and with MasterClass On Call, learning experiences become both interactive and personalized.

MasterClass founder and CEO David Rogier said the company has been experimenting with the concept of AI versions of instructors since the 2022 launch of OpenAI’s GPT-3. All the while, customers have been requesting a way to ask for advice from celebrity instructors. With AI coaching, MasterClass On Call delivers personalized strategies and insights via calls or texts with virtual personas. Some of the AI-powered personalities available for coaching include Gordon Ramsay for recipes, cooking, baking and kitchen skills, and Mark Cuban on topics like leadership, entrepreneurship and business.

Soon, MasterClass On Call will expand to include more AI-powered experts in personal development, public speaking and personal style.