Olive by Embassy launched Open Hotels, an AI-powered, fully remote-operated hotel brand set on introducing affordable next-gen experiences centered on safety, reliability and technology.

Across the hospitality industry, many check-in experiences have already gone digital via mobile apps. At Open Hotels, there are self-service touchscreen kiosks so that guests can check in, make payments, receive their digital keys, and get settled in their room within minutes.

Beyond replacing traditional front desk operations, Open Hotels integrates AI-powered cameras to analyze density, monitor employee attendance with facial recognition. These measures for enhanced security and operational efficiency appeal to tech-savvy, value-driven travelers who don’t mind the trade-off of constant monitoring in exchange for lower room rates.