iRomaScents is teaming up with perfumer Véronique Gabai to host an AI-focused fragrance pop-up showcasing curated scents that combine “Mediterranean-inspired perfumery with AI recommendations and automated fragrance spritzing.” Additionally, the experience will also cast a vision for how frictionless the scent discovery experience can be.

Experiences with fragrance are deeply personal and vary wildly from person to person, and iRomaScents is a technology firm transforming the way people interact with scents in a retail setting, and its devices add a multisensory dimension to the experience at movie theaters, shopping centers and even home entertainment systems.

This pop-up exploring artificial intelligence in the fragrance industry is coming to the RetailmediaIQ Pop-Up in New York City’s Soho neighborhood for a limited time in May 2025.