The Yeo Valley Organic Madagascan Vanilla Kefir has been added to the UK-based brand’s product portfolio as an approachable take on its kefir drinks to introduce a wider number of consumers to the fermented beverage.

The drink is fortified with 14 live culture strains to support gut health and responds to the increasing popularity of functional foods amongst health-conscious consumers. The drink has a simple yet satisfying flavor that will work well for consumers who are open to classic taste experiences. The product could also work well in a variety of recipes to elevate the nutritional profile of the dish.

The Yeo Valley Organic Madagascan Vanilla Kefir is arriving now in the UK at Sainsbury’s for £2.50 and is expected to be right at home alongside the existing Blueberry flavor.