Hellmann’s has introduced a new campaign to spotlight small, independent burger restaurants across Canada. Dubbed Mom & Popular, this initiative entails the company collaborating with the smaller businesses to develop unique signature sauces.

Hellmann’s Mom & Popular initiative partners three well-loved local eateries — Patati Patata in Montreal, Golden Star Drive-In Burgers in Toronto, and Rocky’s Burgers in Calgary — with chefs to craft exclusive burger sauces using Hellmann’s mayonnaise. Each sauce is designed to pique the interest of the contemporary consumer with key blends incorporating flavorful agents like sun-dried tomato, dill pickle, and lemon-basil-anchovy.

Hellmann’s campaign aims to celebrate independent burger restaurants by amplifying their visibility and reinforcing their role in fostering community connections through food.

Image Credit: Hellmann’s