The Loewe Stellar TV has been unveiled by the Germany-based brand as an immersive, opulent piece of living room entertainment equipment that sets a new level for at-home multimedia experiences. The television measures in at 97-inches with a brushed aluminum frame that gives it an industrial feel that’s inherently modern and durable. The TV is equipped with a 300W soundbar to allow for use right out of the box without too much additional equipment to maximize ease of use for consumers.

The Loewe Stellar TV is engineered with a 4K WOLED panel from LG display that’s rated to achieve the perfect level of contrast with deeper blacks and new levels of brightness. The TV will launch this month in Europe and the UK for £29,999.