Revived Snack Product Flavors : Discos Pickled Onion



Discos Pickled Onion have been announced by KP Snacks in the UK as part of its price-marked pack (PMP) range that revives the classic flavor in response to nostalgic consumer snacking preferences. The product features the signature potato crisp composition of Discos with the Pickled Onion flavor in each bite that’s both savory and tangy. The snack chips have been revived after more than 20 years on the market and are expected to be a hit amongst consumers who recall them from yesteryear, but also curious newcomers alike.

Head of Convenience and Impulse at KP Snacks Stuart Graham commented on the Discos Pickled Onion saying, “We know that PMP is the fastest growing segment in the C&I channel and we are committed to refreshing and expanding our PMP portfolio with the right products to help retailers drive sales. By relaunching Discos Pickled Onion, we are tapping into the growth of PMP formats, while also meeting shopper demand for nostalgic moments by returning an iconic flavour to shelves.”



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