RESPAWN by Razer began as an April Fool’s Day joke but has since turned into a real range of products for gamers, by gamers. Currently, the brand offers chewing gum and mints for gamers fueled by functional ingredients to support recharging and resetting. Respawn Mango Habanero Fire mints, for example, shares a blast of tangy, sweet, tropical flavors in an experience that feels like “escaping death’s grip and reveling in the sweet victory.”

In partnership with Razer, Mars is introducing a new lineup of snacks co-created with gamers. Everything from concepts to products launched are developed with real insights and feedback from gamers, and with this approach, RESPAWN unlocks a whole new way of innovating.