The CESAR ‘Love Like Crazy’ Campaign has been launched by the Mars-owned brand as a new marketing initiative that showcases pet owner love and the true companionship that dogs provide. The campaign will see the relationship between canines and their owners shown off across a range of channels, which includes commercials including the latest entitled Umbrella. This ad boasts the signature West Highland Terrier mascot having an umbrella held over it by its owner to show off just how much pet wellbeing can mean to their owners.

Global Brand Director Zoe Zammit spoke on the CESAR ‘Love Like Crazy’ Campaign saying, “The CESAR® brand’s new platform gets to the heart of how 25 million dog parents across the world feel about their dog. By connecting CESAR® with moments that only those ‘in the know’ will completely relate to, we are showing the next generation of dog parents that we understand that the best life is a shared life with our dogs. And when we love them like crazy, we want to give them the deliciously good food they’re crazy about.”