Suntory’s innovative Glass and Words bar concept presents a novel approach to beverage service by combining mixology with emotional introspection. The initiative creates a personalized drinking experience based on patrons’ current moods.

Suntory’s Glass and Words was introduced as a temporary installation in Tokyo’s Shibuya district. The pop-up transformed cocktail ordering into an interactive psychological exercise, where visitors select from various emotional descriptors and corresponding glassware to receive a bespoke drink tailored to their mental state. The three-step process guides participants through choosing their emotional theme, consulting with a bartender, and enjoying an explanatory tasting session.

While limited to a two-week run with strict reservation requirements, the event demonstrates Suntory’s experimental approach to alcohol marketing by emphasizing emotional connection over traditional drink menus.

Image Credit: Suntory