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Cinnamon Toast Crunch and Pit Viper teamed up to launch a limited-edition pair of sunglasses for cereal lovers inspired by 90s style. “The sunglasses were designed for a new generation of fans who live loud and dress louder,” said Kai Seggar, Partnerships Manager at Pit Viper, “Whether you’re hitting the slopes, the streets, or having breakfast on the go, these shades deliver a look that’s anything but ordinary.”
These sunglasses, born out of an unexpected collaboration, come with two interchangeable options—the first with a classic silhouette for everyday wear and the second with spoon-shaped novelty earpieces. Every pair of sunglasses comes in a custom box featuring the Cinnamoji mascot sporting Pit Viper’s aesthetic, and a box of Cinnamon Toast Crunch inside.
These limited-edition shades are set to drop in early June, exclusively on Pit Viper’s website, while supplies last.


