The ‘Grandma’s Couch 2 Rivalry Lo’ marks the final chapter in the beloved adidas x UnheardOf collaboration, launching May 10 as a deeply personal Mother’s Day tribute to Naomi Phillips — affectionately known as the internet’s ‘Sneaker Grandma.’ Created in partnership with UnheardOf founder Phil Lipshutz, this limited-edition release celebrates legacy, love, and creative storytelling through a uniquely touching sneaker design.
Every detail of the Rivalry Lo is steeped in sentiment: the floral upper features blooms hand-selected by Naomi, while the heel is marked with the adidas logo in her handwriting. Inside, the insoles reveal a romantic sketch her husband used to propose, and a reversed letter from Phil reflects his personal journey with dyslexia. Even the shoebox — styled after vintage beauty product packaging — includes watercolor artwork by Naomi’s late husband and rose gold accents symbolizing joy and remembrance.
Far more than footwear, Grandma’s Couch 2 is a symbol of intergenerational love, mental health awareness, and gratitude, wrapped in heritage-rich design.
Image Credit: adidas & UnheardOf
