Throughout 2026, it’s been a recurring trend in the tech space to see one price hike after another, thanks to the ongoing global memory shortage driving up the cost of components like RAM and storage. Pretty much everything is being affected, whether it’s consoles, laptops, PCs, phones, tablets, or streaming hardware.

When it comes to streaming specifically, Apple, Roku, and Amazon have already raised their hardware prices, leaving Google as the only major company that hadn’t done so yet with its Google TV Streamer. But sadly, that day has come, as Google has now increased the price of the Google TV Streamer by $50, jumping from $100 to $150.

The new pricing is already live on the Google Store and Best Buy, although Amazon has yet to update its pricing and is still showing the old $100 price tag. That likely won’t last long, though. And the Google TV Streamer isn’t the only device getting more expensive. Google has also raised the prices of several other products, including its Nest cameras and doorbells.

In a statement to 9to5Google, Google unsurprisingly cited “rising component costs” as the reason behind the price hikes.

“Due to rising component costs, we are adjusting the U.S. pricing of select Google Nest cameras, doorbells and Google TV Streamer 4K, effective August 31,” a Google spokesperson said. “We remain committed to providing our customers with industry-leading smart home security and continuous feature updates.”

Dimensions

6.4 x 3 x 1-inch

Connective Technology

Wi-Fi, Bluetooth

Brand

Google

What’s Included

Remote

The value just isn’t there anymore

Walmart’s Onn 4K Pro is a far better deal

When Roku raised the price of the Roku Ultra from $100 to $150 near the end of July, I was quick to say that its new price tag simply made it no longer worth buying. Now that the Google TV Streamer has had the exact same thing happen to it, I feel the same way about it.

At $100, the Google TV Streamer was already pushing it price-wise, but with 4GB of RAM, 32GB of storage, and Gigabit Ethernet, I thought it offered some good value, especially if you could pick it up on sale for less. At $150, though, it’s a much harder sell, especially when the Onn 4K Pro exists.

The Onn 4K Pro is essentially a cheaper version of the Google TV Streamer sold by Walmart, with a few spec differences. It has 3GB of RAM compared to the Google TV Streamer’s 4GB, along with a 100 Mbps Ethernet port instead of Gigabit Ethernet. It also supports Dolby Vision and Dolby Atmos, just like the Google TV Streamer, and even the designs are remarkably similar. Both devices run Google TV (Android), and the Onn 4K Pro even has better Wi-Fi, with Wi-Fi 6 compared to the Google TV Streamer’s Wi-Fi 5.

But here’s the problem for Google: the Onn 4K Pro costs just $60. That’s a whopping $90 less than the Google TV Streamer, yet you’re getting a remarkably similar experience. Sure, the Google TV Streamer has slightly more RAM and faster Ethernet, but are those upgrades really worth paying an extra $90 for? I don’t think they are. At $150, the Google TV Streamer suddenly looks like a pretty tough sell when you can get the Onn 4K Pro for less than half the price.

Looking ahead, Apple reportedly has a new Apple TV 4K set to launch this fall, so if you’re looking for a more premium streaming experience than what the Google TV Streamer or Onn 4K Pro offers, I’d wait to see what Apple has in store. Apple has already raised the price of the Apple TV 4K to $200, but its hardware is arguably much better, and it also offers an ad-free experience, something you don’t get with Google TV, Roku, or Fire TV.