Daylight Saving Time can leave people unaccustomed to the change in time and to help make the shift a little easier as the clock changes, 5-hour ENERGY created 1-hour ENERGY. Knowing that people feel tired and need a boost, 5-hour ENERGY created its smallest innovation, a 0.5-ounce bottle with a grape flavor to tackle the yearly energy slump.

For the second year in a row, 5-hour ENERGY is teaming up with rapper Flavor Flav for a campaign featuring a series of media appearances and activations. In The City That Never Sleeps on Monday, March 10th, commuters in New York may come across Flavor Flav.

While many products are purpose-built to help people get over jet lag and gradually adjust to time changes, this fast-acting solution delivers an instant boost in the form of a shot.