Mattresses and Sleep
36. Mattress Firm
Mattress Firm offers military and veteran discounts, providing service members and veterans with reduced pricing across its large multibrand selection. As the largest mattress retailer in the country, the program covers more options in one place than most brand-direct military discounts can match.
37. Tempur-Pedic
Tempur-Pedic offers military and veteran discounts on its premium pressure-relieving mattresses, pillows and sleep accessories. Its long-term durability, rooted in NASA foam research, makes the military discount on a high-investment purchase particularly worthwhile.
38. Casper
Casper offers military and veteran discounts on its mattresses, pillows and sleep products. Combined with a 100-night trial period and free shipping, the military discount reduces the financial barrier on a purchase where trying before committing is genuinely valuable.
39. Nectar Sleep Mattress
Nectar offers military and veteran discounts on its memory foam and hybrid mattresses, which are already priced highly competitively. The combination of the military discount and Nectar’s frequent sitewide promotions can produce meaningful savings on a purchase that comes backed by a 365-night trial and a lifetime warranty, two of the most generous guarantees in the mattress industry.
Furniture and Home Improvement
40. Ace Hardware
Ace Hardware offers military and veteran discounts at participating independently owned franchise locations that cover tools, building supplies, paint and home maintenance products. Its neighborhood hardware store format and helpful in-store staff make it a convenient and approachable option for veterans working on home improvement or repair projects of any size.
41. Lowe’s
Lowe’s offers a 10% military discount to active-duty service members, retired military, veterans and their immediate family members. It’s one of the most straightforward and broadly available military discounts in home improvement retail, and it’s available both in-store and online through ID.me.
42. Ashley
Ashley Furniture offers military and veteran discounts on furniture, mattresses and home decor across a wide range of styles and price points. It’s a practical destination for military families furnishing new households after a PCS move.
Food, Grocery and Meal Delivery
43. Thrive Market
Thrive Market offers free membership to active-duty military families and veterans, providing access to its members-only store of organic groceries, household essentials and health products at wholesale prices. For military families managing household budgets through frequent moves, free membership is a meaningful benefit.
44. HelloFresh
HelloFresh offers military discounts on its meal-kit subscriptions. Its flexible structure, which allows you to pause, skip or cancel anytime, accommodates the unpredictable schedules that come with military life.
45. Omaha Steaks
Omaha Steaks offers military and veteran discounts on its premium meat, seafood and food gift packages. For service members who want to send a quality care package or invest in premium proteins, the military discount applies across a catalog built around the best cuts.
Health and Fitness
46. Peloton
Peloton offers military and veteran discounts on its connected fitness bikes, treadmills and rowing machines. For veterans building a home fitness routine, the Peloton discount makes a dent in the brand’s premium equipment pricing.
47. Therabody
Therabody offers military and veteran discounts on its percussive therapy devices, including the Theragun. Its products address muscle recovery, pain management and performance enhancement, which is particularly relevant for veterans managing service-related physical conditions.
48. GNC
GNC offers military and veteran discounts at its retail locations and online through its military appreciation program. As one of the largest supplement and wellness retailers in the country, GNC’s military discount covers proteins, vitamins, performance supplements and wellness products across a broad catalog.
Department Stores and General Retail
49. Macy’s
Macy’s offers a military discount for active-duty military, veterans and their families. The discount applies on top of Macy’s frequent sale events and the Star Rewards loyalty program, making it one of the most stackable discount opportunities in department store retail.
50. Kohl’s
Kohl’s offers military and veteran discounts that combine with Kohl’s Cash and existing sale pricing to create one of the most generous stacking environments in retail. For military families who shop regularly, the combination of the military discount and Kohl’s rewards structure adds up significantly over time.
Earn Rakuten Cash Back on Top of Your Military Discount
Every store on this list is a Rakuten partner, which means eligible online purchases can earn Cash Back on top of whatever military discount you’ve already applied. The military discount reduces your checkout price, while Rakuten Cash Back earns on your ultimate purchase total. (Although most do, some stores don’t allow you to stack military discounts and Cash Back. Make sure to check the terms and conditions before you make your purchase.)
The Rakuten browser extension makes this automatic at participating stores. It activates Cash Back when you land on a partner’s page, surfaces any verified coupon codes and applies the best one at checkout, with no extra steps required. For a household shopping across tech, clothing, travel and home goods throughout the year, that Cash Back adds up on top of the military savings already in play.
With more than 800 Rakuten partners offering military discounts, the combination of verified military pricing and Rakuten Cash Back is one of the most consistently available stacking opportunities in retail.
FAQs About Military Discounts
Who qualifies for military discounts?
Eligibility varies by retailer, but it commonly covers active-duty service members in all branches of the U.S. military, veterans with honorable discharge, National Guard and Reserve members, retired military personnel, and, in many cases, military spouses and dependents. Check each store’s terms for the qualifying groups they recognize.
What is ID.me and do I need it to get military discounts?
ID.me is a free digital identity platform that verifies military status and allows you to use that status at hundreds of participating brands without reverifying at each one. Most major retailers link their military discount portals directly to ID.me. It’s the most efficient single credential for accessing online military discounts at scale, although some retailers also accept military IDs in-store or use their own verification systems.
Do veteran discounts expire?
Veteran status is permanent, and most programs recognize it indefinitely. Some programs require periodic reverification to confirm that your documentation is current, but eligibility itself doesn’t lapse over time.
Can I use Rakuten Cash Back with a military discount?
Yes, at participating Rakuten partner stores. Military discounts adjust your checkout price and Rakuten Cash Back is earned on the amount you eventually spend. Both apply to the same transaction. Some stores don’t allow you to stack military discounts with Cash Back, however, so make sure to check the terms and conditions before you finish your purchase.
Are military discounts available online and in-store?
Most programs offer both. Online purchases typically verify through ID.me or a dedicated military discount portal. In-store purchases generally accept a military ID, CAC card or DD-214 at the register. Confirm each stores’ specific terms before visiting specifically for the discount.
