A new mattress is a purchase you’ll live with (quite literally) for the next decade, which means getting it right matters. But so does getting a good price. Mattresses are also, somewhat surprisingly, one of the most aggressively discounted product categories in retail. Brands run major sales constantly, bundle free accessories to sweeten the deal and compete hard on trial periods and return policies.

The result: If you know where to shop, you can get an excellent mattress without paying full price. Here are the 10 best stores to do exactly that.

1. Nectar

Nectar has built its entire brand around one simple idea: a great mattress at a price that doesn’t require a payment plan. The brand offers memory foam and hybrid options with a famously long 365-night trial period (the longest in the industry) and a lifetime warranty. But what makes Nectar a particularly smart place to shop is its sales strategy. Nectar runs promotions almost constantly, and their discounted prices almost always include free accessories such as pillows, mattress protectors or sheets. It’s the kind of deal that makes you feel like you got away with something.

Best for: Budget-conscious shoppers who don’t want to compromise on comfort or trial length

2. DreamCloud

DreamCloud lands in a sweet spot that’s hard to find: a hybrid mattress that feels legitimately luxurious without a luxury price tag. It combines a foam comfort layer with an individually wrapped coil system for a balance of pressure relief and support. What DreamCloud is equally known for, though, is its deal-making. The brand regularly discounts its mattresses by a few hundred dollars and bundles in free accessories, and the discounts during major sale events such as Black Friday and Labor Day can be genuinely dramatic. There’s also a 365-night trial and lifetime warranty included.

Best for: Shoppers who want a premium sleep experience at a midrange price, especially during sale events

3. Mattress Firm

If you want to test a mattress before you commit (actually lie down on it in a store, in your pajamas, in public, without shame) Mattress Firm is your place. It’s the largest mattress retailer in the country and carries nearly every major brand: Tempur-Pedic, Sealy, Serta, Beautyrest, Purple and many more. What makes it especially worth shopping is its deal infrastructure: Mattress Firm runs frequent sales tied to every major holiday, offers price matching against competitors and provides financing options that make larger purchases manageable. You also get access to a physical return process, which some shoppers strongly prefer.

Best for: In-store shoppers, brand comparison and buyers who want financing or price matching

4. Saatva

Saatva is a luxury brand, but it earns its price point in a way that many competitors don’t. Its innerspring and hybrid mattresses are made with high-quality materials and delivered with free white-glove service, which means they bring it to your room, set it up and remove your old mattress. That delivery service alone represents real value, since professional mattress removal typically runs $50 to $100 separately. Saatva also runs seasonal sales that bring its prices down meaningfully, and its mattresses are customizable in firmness and height, which is a level of personalization most brands don’t offer.

Best for: Shoppers willing to invest in a premium mattress who also want free setup and old-mattress removal included

5. Purple

Purple is genuinely unlike anything else on this list. Its proprietary GelFlex Grid technology, which is a grid of hyper-elastic polymer that distributes weight differently than traditional foam, sounds like something from a product launch keynote. But the results are real: exceptional pressure relief, better temperature regulation than most foam mattresses and a feel that either clicks with you immediately or sends you looking elsewhere. Purple runs regular sales and promotions, especially around major holidays, and its unique technology means it fills a gap no other brand on this list covers.

Best for: Hot sleepers, pressure-point sleepers and anyone who has tried every other mattress type and found something missing

6. Tuft & Needle

Tuft & Needle is the brand that helped make the direct-to-consumer mattress model mainstream, and its core appeal hasn’t changed: a genuinely good foam mattress at a no-nonsense price, shipped free, with a 100-night trial. There’s no complex sales funnel, no endless upsell and no inflated “original price” to make a discount look bigger than it is. What you see is what you get, and what you get is solid. Tuft & Needle also offers a Mint hybrid option for those who want a step up, and the whole lineup stays competitively priced year-round.

Best for: First-time mattress buyers, minimalists and anyone who’s tired of inflated pricing games

7. Casper

Casper is the brand that made the mattress in a box a mainstream concept, and it’s remained a strong contender by continually refining its lineup. Its Dream Hybrid and Snow Hybrid models use zoned support, which means different firmness in different areas of the mattress, to accommodate a wider range of sleep positions and body types. Casper runs regular sales, offers free shipping and a 100-night trial, and backs its mattresses with a 10-year warranty. It’s also widely available through retail partners if you want to try before you buy.

Best for: Side sleepers, combination sleepers and couples with different sleep preferences who need a flexible mattress

8. Avocado Green Mattress

Avocado is the mattress brand for shoppers who care about what their mattress is made of. All of its mattresses are made with certified organic materials (GOTS-certified organic wool, GOLS-certified organic latex and organic cotton) with no synthetic foams, no flame-retardant chemicals and no off-gassing. It’s the standard-bearer for eco-conscious mattress shopping. The brand’s prices reflect its materials, but Avocado runs seasonal sales and its quality and certifications justify the investment for buyers who prioritize clean, sustainable materials.

Best for: Eco-conscious shoppers, organic-material seekers and anyone with chemical sensitivities

9. Ashley

Ashley is one of the largest furniture retailers in the world, and its mattress section is more substantial than most shoppers realize. Ashley carries a broad range of mattresses across multiple price points, from entry-level innerspring models to high-end hybrid and memory foam options. The shopping experience comes with the same sale cadence as its furniture: frequent promotions, financing offers and bundle deals that include frames, adjustable bases and bedding accessories. If you’re furnishing a bedroom from scratch and want to handle everything in one place, Ashley is hard to beat on convenience alone.

Best for: One-stop shoppers furnishing a full bedroom, or buyers looking for bundle deals on mattresses and bases together

10. Siena Sleep

Siena Sleep is the underdog on this list and arguably the best pure budget pick. It doesn’t have the brand recognition of the others, but it delivers a memory foam mattress at a price that makes most competitors look like they’re charging a premium just for the name. Siena regularly discounts its already low prices, and the result is a mattress that’s genuinely hard to beat on value. It’s not trying to be the most luxurious option; it’s trying to be the best mattress at its price point, and it largely succeeds.

Best for: Budget shoppers, guest rooms, first apartments and anyone who wants a solid mattress without overthinking it

Stack Rakuten Cash Back on Your Mattress Purchase

Here’s something worth knowing before you check out anywhere: Mattresses are a big-ticket purchase, which means the Cash Back you earn through Rakuten can be meaningful in dollar terms. Not just a few cents, but a real amount added back to your wallet.

Rakuten partners with all of the brands on this list, and when you shop through the Rakuten app, website or browser extension, you can earn Cash Back on your order. That Cash Back stacks on top of whatever sale price, promo code or bundle deal the retailer is already offering, so you don’t have to choose between a discount and Cash Back. You’ll get both.

The free Rakuten browser extension makes it effortless. When you land on a participating store’s site, it activates automatically. If there’s a verified coupon code available, the extension will apply it. And Cash Back runs in the background on the same purchase. For a $1,000 mattress order, that combination is always worth checking.

Before you finalize any mattress purchase, open Rakuten, check whether the store is a partner and activate Cash Back. It takes about 10 seconds and costs nothing.

FAQs About Mattress Shopping

When is the best time to buy a mattress?

Major holidays are consistently the best windows. Most mattress brands run their deepest discounts during Presidents Day, Memorial Day, Labor Day and Black Friday. January and July also tend to surface clearance deals on older models.

Are direct-to-consumer mattress brands trustworthy? 

Generally, yes. Brands such as Nectar, DreamCloud, Purple, Casper and Tuft & Needle have established track records and generous trial periods (typically 100 to 365 nights) that let you test the mattress at home before committing. The long trial period is your safety net.

What’s the advantage of shopping at Mattress Firm versus buying directly from a brand? 

Mattress Firm lets you compare multiple brands in one place and test them in person before buying. Direct-to-consumer brands often offer lower prices since they cut out the retail middleman. For the best price on a specific brand, buying direct is usually the move. For comparison shopping in person, Mattress Firm wins.

Can I earn Rakuten Cash Back on mattress purchases? 

Yes, for purchases at Rakuten partner stores. Shop through the Rakuten app, website or browser extension before checking out to activate Cash Back on eligible purchases. The Cash Back stacks on top of any sale price or coupon code already applied.

What should I look for in a mattress deal? 

Beyond the headline discount, look at what’s bundled in. Free pillows, mattress protectors or sheets can add real value to a sale. Also check the trial period length (longer is better), the warranty and whether free shipping and returns are included.

Is it worth buying a budget mattress? 

Yes, for the right situation (a guest room, a first apartment, a growing kid’s room). Brands such as Siena Sleep and Tuft & Needle deliver solid quality at lower price points. For your primary mattress, it’s generally worth spending a little more, especially if you can catch a sale on a midrange brand.