PepsiCo has unveiled a global partnership with Formula 1, set to commence in 2025 as part of a multi-year agreement. This strategic alliance brings together the exhilarating world of Formula 1 with three of PepsiCo’s high-impact brands: Sting Energy®, Gatorade®, and Doritos®. Designed to connect with a worldwide audience, the partnership merges the intensity of elite motorsport with PepsiCo’s commitment to delivering immersive fan experiences.

With Formula 1 reaching a “cumulative global audience of 1.6 billion and engaging over 826 million fans across more than 200 territories, the collaboration offers PepsiCo a powerful platform for global consumer engagement.” As an Official Partner, PepsiCo will activate through “on-track advertising, Fan Zone experiences, exclusive product rights, and premium hospitality offerings at all 21 races.”

Additionally, the agreement includes sponsorship of F1 Sprint and future involvement in F1 Academy, supporting PepsiCo’s broader commitment to diversity and inclusion in sport.

Image Credit: PepsiCo