Burt’s Bees, well-known for its lip balms and sensitive-friendly facial care products, is venturing into new territory with the Boosted Body collection that delivers the brand’s signature care to support head-to-toe hydration. This new lineup includes a decadent Whipped Butter, a cream-to-oil Moisturizing Melt and a fast-absorbing Daily Lotion with a barely there feel. Across the skin-caring body range powered by effective and naturally derived ingredients backed by science, there are familiar hero face care ingredients like ceramides, niacinamide, and peptides.
“What makes the Burt Bees Boosted Body line so special is that it brings a skin care–first approach to body care, treating your body with the same intention and nourishment you’d give your face, which is something consumers are increasingly seeking,” said Mariela Goldesten, the brand’s marketing director.