The Vita Coco Treats Orange & Crème drink is being added to the brand’s namesake indulgent beverage range as its new take on a classic flavor profile. The drink is crafted with the flavor of orange zest in the mix alongside notes of vanilla that pair perfectly with the coconut base for a refreshing yet creamy beverage. The beverage comes as part of the brand’s continued commitment to building on its existing coconut drink range in response to consumers seeking out new flavor experiences with the natural benefits of ingredients like coconut.
Chief Marketing Officer Jane Prior spoke on the Vita Coco Treats Orange & Crème drink saying, “With the launch of Vita Coco Treats last year, we saw a clear demand for beverages in our portfolio that satisfy a craving for something sweet without feeling heavy.”