Labubu mystery costumes join Vita Coco Halloween Treats kits in a seasonal collaboration that blends collectibles with beverage culture. Each kit contains a mini carton of Vita Coco Treats, a keychain, and a themed Labubu outfit inspired by Strawberries & Creme or Orange & Creme flavors. The result is a playful mix of product promotion and character design aimed at both fans of the drink and collectors of the toy.

The costumes, designed to echo Vita Coco’s flavor cues, add a layer of whimsy to Labubu’s already distinctive look. Released first to loyalty members on October 1, the kits are available in limited numbers and expected to sell out quickly. By aligning with a cult collectible at Halloween, Vita Coco extends its presence beyond beverages, using pop culture to build anticipation and spark seasonal engagement among diverse audiences.

Image Credit: Vita Coco