Jefferson’s Bourbon has partnered with entrepreneur Brooklyn Peltz Beckham to showcase the versatility of rye whiskey through innovative cocktail creations. The classic Manhattan serves as a basis for this exploration. The rye whiskey itself represents Jefferson’s commitment to artisanal blending techniques while honoring the brand’s historical roots in American spirit production.

The collaboration features Jefferson’s Bourbon’s new Straight Rye Whiskey, which is characterized by its complex flavor profile that combines spicy, fruity, and floral notes. This forms the foundation for a reinvented cocktail that incorporates Beckham’s Cloud23 Hot Habanero sauce. Dubbed the Brooklyn23, this contemporary take on classic whiskey cocktails blends the spirit’s inherent warmth with an added layer of heat.

Jefferson’s Bourbon and Brooklyn Peltz Beckham extend the experience beyond bars with limited-edition cocktail kits for home mixologists.

Image Credit: Jefferson’s Bourbon x Brooklyn Peltz Beckham