Berry Fertility, a patient-founded digital platform, is reimagining how individuals navigate IUI, IVF, egg freezing, and embryo transfers with the launch of its revamped mobile app. Designed with user experience at its core, the app arrives at a pivotal time, as the Society for Assisted Reproductive Technology (SART) reports a record 39.2% surge in egg-freezing cycles year-over-year — the largest single-year increase to date.

This latest app release puts personalized, tech-enabled fertility support directly into patients’ hands. New features include step-by-step treatment guides, smart medication tracking (including barcode scanning), milestone calendars, a fertility glossary, and shareable access for support partners. Most notably, the app offers on-demand expert chat, ensuring patients feel supported emotionally and logistically at every stage.

Founded by Google alumni and fertility patients, Berry Fertility is now live in the U.S., Canada, Mexico, and Australia, holding a rare 5-star App Store rating. Both free and premium plans are available.

Image Credit: Berry Fertility