The unconventional release by Van Holten’s and Pringles merges two distinct snack categories into a single product — a sour cream and onion-flavored pickle packaged in Van Holten’s signature portable pouch. This limited-edition offering represents a strategic fusion of the latter’s iconic chip flavor with the former’s viral pickle format to capitalize on current food trends that favor bold flavor combinations and social media-worthy novelty items.

The shelf-stable product requires no refrigeration and is positioned as an on-the-go snack option. As such, the recipe and its format successfully target convenience-seeking consumers or those looking to have a picnic.

Both Van Holten’s and Pringles bring established credibility to the partnership, making it inevitable that consumer interest will be piqued.

Image Credit: Van Holten’s and Pringles