In 2024, TRIP and mental wellness app Calm teamed up to launch the Cucumber Mint Mindful Blend and for summer 2025, there’s a new co-branded flavor to savor, TRIP x Calm Wild Strawberry. Like the previously released Mindful Blend, this alcohol alternative naturally supports a sense of calm and relaxation with ingredients like magnesium, chamomile, lion’s mane and lemon balm to promote unwinding. Alongside natural flavorings and botanical extracts, this lightly sparkling beverage in a can also includes fermented grape juice concentrate and a touch of sweetness from stevia.

As part of this collaboration, consumers who purchase a can of the new flavor get a free, three-month subscription to Calm Premium. This new product and initiative strive to support millions of young people reporting worsening mental health.