BingX, a prominent cryptocurrency exchange and Web3 AI firm, has unveiled Chelsea FC’s 2025/26 training kit as part of its ongoing partnership with the Premier League club. This latest release reinforces the brand’s position as the Official Men’s Training Kit Partner. The training kit boasts a sleek design that calls attention to the Chelse FC’s high performance ethos.

The BingX x Chelsea FC campaign is titled ‘Trained on Greatness.’ The initiative draws parallels between the disciplined preparation of elite athletes and the data-driven precision of AI-powered trading. To achieve this, the campaign emphasizes the core values of focus, adaptability, and performance optimization. A dynamic launch video and refreshed visual identity underscore this synergy, positioning both entities as leaders in their respective fields — sports and fintech.

Image Credit: BingX x Chelsea FC