The top July 2025 hair trends are all about embracing authenticity, celebrating natural textures, and leaning into effortless, undone styles. After years of slicked-back “clean girl” looks dominating runways and social feeds, there’s a refreshing return to softness and individuality. Lately, hair is less about control and more about expression—whether that means wearing curls in their full glory, letting waves air-dry naturally, or spritzing tresses with a fragrant mist.

There are several exciting summer beauty launches to note, including high-performance products, celebrity brands, and solutions targeting underserved hair types. Shakira’s clinically proven brand, isima, caters to porous, dry, over-processed, curly, and wavy hair types that benefit from a “more is more” approach. Messy by Ali Webb—the visionary behind Drybar—is a haircare line focused on rough-dry styling and embracing natural texture. TikTok-viral COSRX launched its debut haircare line with a three-step, peptide-powered system.