Sharpie leads the charge with a cheeky and inspiring campaign featuring rising football stars Ashton Jeanty and Tetairoa McMillan. Highlighting the pivotal moment of signing their first professional contracts, the ad showcases the no-smudge performance of the ‘Sharpie S-Gel’ pen and elevates the emotional significance of milestone moments. Sharpie weaves in relatability, role model energy, and lasting brand relevance by tying product reliability to career-defining events. The players’ ongoing use of Sharpie products throughout their rookie year gives the campaign a sustained storytelling arc that stretches beyond a single ad.
Meanwhile, Apple’s Mother’s Day spatial video campaign delivers a deeply moving look at how immersive technology can preserve fleeting moments. The four-minute short, directed by Goh Iromoto, follows a mother navigating the overwhelm of early parenthood — until her husband surprises her with a VR experience that allows her to relive their baby’s first year in vivid 3D. Designed for ‘Apple Vision Pro’ and captured with iPhone, the film communicates the emotional weight of spatial video, presenting Apple’s tech as innovative and profoundly human.
These standout campaigns show how emotional storytelling and cutting-edge formats are becoming essential tools in the evolving video ad landscape.
