Storied Beauty has launched its first official product, CONCEALED Tinted Eye Cream. Featuring a blend of bakuchiol, resveratrol, niacinamide, and caffeine, CONCEALED serves a reliable option for reducing under-eye dark circles, fine lines, and puffiness. Offering the same functionality as an eye cream, concealer, and skin-perfecting solution all in one, this innovative product comes in a compact and travel-friendly bottle that makes application seamless for busy consumers. Backed by founder Lindsay Freedman, CONCEALED aligns with consumer demand for skinimalism, which champions minimal-step skincare and cosmetic routines.

“I wanted one product I could reach for every morning that actually worked in seconds,” says Freedman. “I was seeking an eye cream that not just hydrates and smooths, but truly conceals and brightens the under-eye area. A product that could hide sleepless nights and demanding schedules. As a mom constantly on-the-go, I don’t have time for a five-step eye routine. CONCEALED was designed to make life easier without compromising results.”

Image Credit: Storied Beauty