Watch Week Aspen 2025 is expanding its scope to include more luxury brands, immersive experiences, and educational opportunities. Located in the Rocky Mountains, the four-day event is now in its second year. It combines the refined world of high-end watchmaking with Aspen’s natural splendor through a carefully curated program that includes exclusive product previews, interactive demonstrations, and outdoor activities. Sixteen confirmed brands — ranging from heritage houses like A. Lange & Söhne and Omega to independent makers such as Moritz Grossmann and Gerald Charles — will participate.

The schedule of Watch Week Aspen 2025 balances technical horology with lifestyle elements. Attendees can expect, for example, morning hikes with renowned adventurer Jimmy Chin, pickleball sessions with Olympic athletes, and cocktail receptions. Educational components like the speaker series featuring industry leaders provide substantive content, while private viewings with brand presidents and watchmakers offer behind-the-scenes perspectives on fine craftsmanship.

Image Credit: Watch Week Aspen