Out-of-office emails are essential during the holiday season, prompting KitKat and Publicis Middle East to launch the RE: Auto Reply_Break campaign, centered on using auto-replies as a means for sharing redeemable breaks with KitKat.

Visually, the campaign comes to life with ASCII art and monospaced font chosen to bypass firewalls and show up properly across all platforms, devices, and light or dark modes. Naturally, the design is nostalgic and reminds of a simpler time. When it comes to generating their out-of-office message, users only need to fill in their name and return date, and optionally include additional details like a contact person and their email. At the end of every whimsical OOO reply, there’s a redeemable promo code for a free KitKat via InstaShop.