The ‘501® Curve’ introduces a fresh evolution of Levi’s® most iconic jean — now thoughtfully designed to better serve a wider range of body types. While staying true to the original’s straight-leg cut, high rise, and button fly, the Curve version features a contoured hip-to-waist ratio and added room in the seat and thigh to eliminate back gapping and enhance comfort. It’s the same 501® spirit, with a modern fit that flatters more people, proving timeless style can evolve without compromise.

With the 501® Curve, Levi’s® strengthens its commitment to inclusive design without diluting its heritage. This update invites new customers into the brand’s legacy and deepens loyalty with existing fans, while reinforcing Levi’s® as both a cultural staple and a forward-thinking leader in denim innovation.

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