The cool, creamy essence of avocado is naturally enhanced by bold spices and zesty flavors, and Wholly Guacamole Chile Lime is a new product launch that takes on the beloved taste of Tajín.

This guacamole dip is paired with two packs of Tajín Clásico Seasoning, infusing a staple snack of summer with a simple way to dial up flavor according to personal preference—especially for Gen Z. “Tajín Clásico Seasoning is the widely versatile chile lime seasoning that has long been Gen Z’s go-to flavor,” said Juan Carlos Limón, brand marketing manager at Tajín USA, “Our collaboration with Wholly Guacamole is an approachable, convenient way to bring our consumers the flavors they love in the dips they’re already snacking on.”