Mentos Pure Fresh Strawberry chewing gum has been added to the brand’s product lineup in the UK as a flavorful option for consumers to try out this summer. The chewing gum flavor comes in two SKUs including a paper roll packet alongside a multi-serve pot and boasts pieces with a liquid-filled core that offers a burst of additional fruit flavor. The new flavor builds on the popularity of strawberry in the confectionery industry and is arriving at the perfect time to coincide with the seasons, which could help to drive interest amongst shoppers.

Senior Brand Manger – Mento at Perfetti Van Melle Sara Du Plessis spoke on the Mentos Pure Fresh Strawberry chewing gum saying, “Strawberry is the number one flavour in confectionery, so we have every confidence that this launch will help to freshen up the category, driving sales and profits for our retail partners. Mentos Pure Fresh Strawberry Gum has performed exceptionally well in taste tests, with three in four consumers saying it had a ‘great flavour’ and two-thirds preferring it over the market leader. We are a strong, relevant and credible number two gum manufacturer, growing presence through superior flavour.”