Bulgari’s reimagined Eau Parfumée fragrance collection represents a thoughtful revitalization of its iconic tea-inspired scents. Drawing on three decades of heritage, the 2025 iteration maintains the core identity of the original Thé Vert and Thé Blanc compositions while introducing refined formulations and packaging that elevate the sensory experience.

The collection’s central concept lies in translating tea’s botanical properties into olfactory benefits. This approach is evident in both the fragrance profiles and the visual design elements of the Eau Parfumée fragrance collection. Bulgari’s multidisciplinary design expertise, honed through jewelry and watchmaking, comes out in the intricate embossed motifs that evoke tea leaves and the tea-inspired scents’ precise balance between freshness and depth.

Longtime Bulgari fragrance enthusiasts will appreciate the respectful modernization of classic scents.

Image Credit: Bulgari